The Rise of Lightly Caffeinated and Decaf Coffee

Here at TrueStart Coffee, we’ve always been passionate about creating coffee that not only tastes amazing but also fits perfectly into your lifestyle. Over the years, we’ve seen the coffee world evolve in so many ways, but one of the most exciting trends right now is the rise of lightly caffeinated and decaf coffee. And honestly, we couldn’t be happier about it.

Let’s face it - coffee is about so much more than just a caffeine hit. Sure, there are moments when you need that extra kick to start your day (hello, Super Blend!), but there are also times when you’re craving the taste and comfort of coffee without the buzz. That’s where our lightly caffeinated and decaf come in!

Why Lightly Caffeinated Coffee is a Game-Changer

We’ve noticed that more and more people are looking for balance when it comes to their caffeine intake. Whether it’s cutting back for health reasons, trying to reduce jitters, or just wanting to enjoy an extra cup without going overboard, lightly caffeinated coffee is becoming a go-to option.

Our Lightly Caffeinated Instant Coffee has been crafted with exactly this in mind. At just 38mg of caffeine per serving, it’s about half the caffeine of our Barista Grade Instant, but it still delivers that smooth, clean flavour TrueStart is known for. It’s perfect for those moments when you want a little lift but don’t need the full caffeine boost - think mid-afternoon pick-me-ups or a gentle start to your morning.

Decaf, but Not as You Know It

Decaf coffee has come a long way. Gone are the days of sacrificing flavour just because you’re skipping the caffeine. We’ve made it our mission to ensure our Decaf range is every bit as delicious and energising as our regular coffee - just without the caffeine. Even better, all of our Decaf Coffee is naturally decaffeinated giving you a deliciously clean cup, every time!

Whether you love Coffee Bags for their convenience, prefer the rich aroma of Ground Coffee, or are a Beans enthusiast who likes to grind your own, our Decaf range has something for everyone. And yes, we’ve got Decaf Instant Coffee too, for those busy days when you need great coffee in seconds.

It’s About You

At the heart of this growing trend is a shift towards more mindful coffee drinking  (No need to worry about lying awake at 2am questioning your life choices - we’ve got you covered!). It’s no longer about chasing the strongest brew or guzzling cup after cup just to get through the day. Instead, it’s about finding joy in the ritual of coffee and choosing what feels right for you in the moment.

Whether you’re reaching for a cup of our Lightly Caffeinated Instant Coffee for a gentle boost or sipping on Decaf Coffee Bags during a cosy evening in, we’re here to help you make every coffee moment special.

So, here’s to more mindful sips, more delicious choices, and more moments of coffee joy - however you like your brew.

So, which one will you try first?

Try it for yourself