Sustainability & Choosing Kind

Simon and I believe in being a brand that makes people feel wild for life, without compromising on ethics - that means both people and the planet. 

Our approach is pretty simple - we don't judge at TrueStart's success simply by our bottom line. We look at our impact on people and the planet, in every single part of the business. 

Your vibe attracts your tribe. From supply chain to our own team, we work with people who put people first. 

Morals and ethics are ultimately subjective and we want to encourage people to make positive changes and be kind to each other and the planet.

It makes us sad to see the amount of negativity out there, such as people scrutinising individuals or small organisations that are trying to do the right thing, but are not doing it perfectly.

We are determined to give people the energy and confidence to make their own difference.

There is no such thing as perfect. And we don’t need a handful of people doing things perfectly - whether it's sustainability or anything else. We need millions of people doing it imperfectly, always looking at sustainable improvements to their daily habits.

Always being conscious. And always choosing kind.

Bags of Good

We are extremely proud to be making a genuine difference to the lives of a community of women in Chilomoni, Malawi, which is one of the poorest communities in the world. 

Click here to find out more about our beautiful up-cycled hessian coffee sack bags, created by talented female tailors who benefit from a stable income, good working conditions, pensions, holiday pay and sick pay as a result. 

This is a non-profit initiative that makes a real difference to real people and makes us warm inside.

Click here to treat yourself to a feel-good shopper or duffel bag now!