Skip to content
We're saying goodbye to our Heroes!

We're saying goodbye to our Heroes!

The team at TRUESTART HQ have some news to share. Brace yourself... it's a toughie!

We've decided to discontinue the TRUESTART Hero bars.

But... WHY?!

This hasn't been an easy decision, but one we've made as part of our renewed focus on what we do best - incredible, energising coffee that makes you feel amazing!

OK I get it *wipes tear from cheek*, so what's next?

We have some really exciting new products launching this summer and want to say a massive THANK YOU for your continued support as we grow into the world's #1 energising coffee brand. We honestly couldn't do this without out you and the rest of #TEAMTRUESTART.

And remember... sometimes good things need to end for even better things to begin!

Much love, 

Simon and Helena

#TEAMTRUESTART

Older Post
Newer Post

Leave a comment

Please note, comments must be approved before they are published

READ MORE

What It Means to Be a B Corp – And Why It Matters

March is B Corp Month, a time to celebrate businesses using business as a force for good. At TrueStart, we’re incredi...

Meet Your Match: Finding Your Perfect TrueStart Beans

At TrueStart, we know the importance of picking the right coffee for you - it has to match your vibe, fit your mood, ...

Discover the Gut-Boosting Benefits of TrueStart Instant Coffee

If you’re a coffee lover (and let’s face it, who isn’t?), you probably already know that a good cup of coffee can do ...