Sampling Roadshow Team - Brand Activation Specialist

We're looking for a Sampling Roadshow Rockstar to deliver an epic TrueStart Coffee x De'Longhi experience across the UK's entire Costco estate!

You'll be focussed on spreading TrueStart's signature positive energy far and wide, this is a super exciting, unique role with fantastic broad progression potential at one of the UK's fastest growing consumer brands!

Job Title: Roadshow Team - Brand Activation Specialist

Location: Rotational across various Costco UK Warehouses. Open to candidates based in the South West, South East or North West of England.

Contract: 5-day work week (Wednesday-Sunday), 1-year temporary contract initially (potential for extension based on the success of the events)

Salary & Benefits: £25,000 plus private healthcare

Reports to: Brand Manager

About TrueStart Coffee:

TrueStart makes absolutely delicious, healthy coffee to make you feel amazing! We’re on a mission to make people happier & healthier, one cup at a time, and prove that business can be a force for good.

The business is in an incredibly exciting, high-growth phase with some huge new customers coming on board the rocket ship this year. We are B-Corp Certified and proudly Carbon Negative. Positive energy, exceptional taste, industry leading ethics & sustainability run through our core as we completely disrupt a huge category dominated by multinational corporations.

As a challenger brand, we have a challenger mentality and tone of voice. We are disruptive, optimistic, engaging and think differently in everything we do - from approaching new customers to delivering their latest order with enormous care and empathy for every single customer.

We have an awesome, growing team & culture and we have some open seats on the rocketship for passionate and enthusiastic team players to join the mission!

IT'S TIME TO WAKE UP & DIVE IN!

About TrueStart Coffee:

TrueStart Coffee is an exciting and dynamic brand committed to delivering the most joyful, feel-good coffee experience to everyone we meet. We are thrilled to be expanding into Costco and are seeking a passionate, energetic, and motivated individual to lead our roadshow team.

Role Overview:

As a Roadshow Team Member, you will be an essential part of a small team representing TrueStart Coffee at rotating Costco warehouses across the UK.

Your primary role will be to assist in the execution of successful 4-day events (Thursday-Sunday) each week, driving brand awareness, customer engagement, and sales. Wednesdays will be dedicated to event preparation and travel.

This role is perfect for someone who loves coffee, enjoys engaging with people, and has experience in promotional or roadshow events.

If the events are successful, there is potential for this contract to be extended beyond the initial 1-year period.

Key Responsibilities:

Event Assistance: Support the Roadshow Team Leader in the setup, execution, and breakdown of each 4-day event, ensuring that TrueStart Coffee is represented in the best possible light.
Customer Engagement: Interact with customers to educate them about TrueStart Coffee products, drive sales, and create memorable experiences that foster brand loyalty.
Logistics Support: Assist in managing the logistics of moving materials, setting up displays, and managing stock levels at each warehouse.
Event Preparation: Help prepare for upcoming events on Wednesdays, including stock checks, travel arrangements, and any necessary briefings.
Brand Representation: Act as a brand ambassador for TrueStart Coffee, embodying our values and ensuring a positive customer experience.

Qualifications:

Experience in a customer-facing role (e.g., events, retail, or promotions).
Strong communication and interpersonal skills.
Ability to work effectively as part of a team.
Flexibility to travel and work in various locations across the UK.
A passion for coffee and a keen interest in the TrueStart brand.
Full UK driving license.

Commitment to Diversity and Inclusion:

TrueStart Coffee is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.